A man went viral on TikTok after answering a question in a stitched video about a store where he had previously worked. The question asked: “Tell me a company secret you can share because you no longer work there,” and Aqil Dhanani, A TikToker who calls himself an “unofficial BrickTok philosopher” and who previously worked at LEGO, dropped some tips on shopping at the LEGO store and a secret that we can all benefit from … if it is legal, that is.
The first secret he reveals is that the Lego store (allegedly) does not work like other stores, and therefore there is not much pressure to sell customers.
“The employees at the LEGO brand LEGO store, the yellow that says LEGO,” he began, “are paid based on the success of the company not based on the success of the store.”
He continues, “So if you buy your LEGO sets at a Walmart toy store or bookstore, LEGO store workers will still benefit.” With this no-pressure sales philosophy comes one simple job that employees have: “our job is not to sell you LEGO, it’s to make sure you have a good time,” says Aqil. “If you’re having a great time with LEGO, you can buy it anywhere, and we’ll benefit from it because we’re working to make you LEGO.”
Aqil’s second secret is a life philosophy that honestly should add more people to their own lives, whether they are in a LEGO store or not. “We are very kind to you, and if you are kind to us, we will be even more kind to you,” he explained why the employees at the LEGO stand-alone stores are so positive.
“I literally gave LEGO pieces to people who were nice to me. We are allowed to do that, ”Aqil claimed. “The only thing that matters is how nice you are.”
Paternal reached out to LEGO to confirm the truth of claims and the company responded: “We do not comment on the details of our employee incentive programs. We value all our staff highly and our Brick Specialists (Storage Staff) are a valuable part of our LEGO team, trained to provide the best LEGO experience possible. We are very happy that many are already fans of the brand and are personally passionate about connecting with customers. ”
The truth of the matter seems to be that when you go to LEGO, kindness is a currency, if only because LEGO employees want to make sure you have fun while in their sacred stores. Clearly, LEGO cares a lot to ensure that people who walk into their stores have a good time.
Either way, the secret “hacks” resonated with audiences.
“LEGO is so amazing and has been extra friendly to my family more than once,” one TikTok commenter shared. “A LEGO store manager once took boxes of loose pieces out of the storage room and let me dig through them for an hour to find the pieces I wanted,” someone else wrote.
For parents, to bring our children into a store that is full of their favorite goodies, and not feel the pressure of the employees to buy massive, budget toys in addition to the pressure our children will give us , is honestly refreshing. On top of that, it’s great that LEGO is committed to making sure people of all ages have a great time and a positive customer service experience, no matter what.